CPD Topic: Global Entrepreneurship Week
As a careers professional, you are often one of the first points of contact for individuals and organisations considering these options. This places you in a vital role, not only to provide detailed information, advice and guidance, but to explore motivations, surface needs, and confidently sign-post clients to the most relevant resources, networks, and next steps.
This interactive workshop, offered in collaboration with Enterprise Educators UK, is designed to strengthen your confidence and provide a practical toolkit for effective enterprising conversations. As a participant, you will:
• Explore the skills and competencies associated with enterprising and entrepreneurial activity.
• Recognise and differentiate the key applications of these skills and competencies.
• Discover how to support clients to better understand and reflect on enterprising and entrepreneurial competencies and opportunities.
• Develop a Resource Matrix tailored to your institutional context. Identify networks which can support further development.
The session combines input, discussion, and practical exercises to help you embed enterprise awareness into your careers practice. Suitable for a wide range of careers professionals, whether you are new to this area or seeking to refresh your approach, this workshop will equip you with the confidence, tools, and strategies to support and empower clients on their enterprising journeys.
Helen Hook
Helen has over 24 years of experience in Higher Education, 15 years in various Careers Professional roles and 9 years as an Enterprise Educator at the University of Birmingham. She specialises in embedding creative, contextualised approaches to Enterprise Education into the curriculum through cocreation techniques with academics, careers professionals, and industry partners. Helen has a PGDip in Career Guidance, a degree in Business Enterprise, and a PGCHE in Higher Education. Helen is also a Fellow of the Higher Education Academy, Chairs the AGCAS Enterprise & Entrepreneurship Task Group and is a Director on the Board of Enterprise Educators UK.
Dr Matthew Draycott
Matt is an Associate Professor at Birmingham City University. He specialises in enterprise and entrepreneurship education, but what really drives him is finding creative and inclusive ways to make learning practical, engaging, and relevant to real-world challenges.
Over his career, Matt has worked with students, educators, and business owners to explore how enterprise thinking can be used to create positive changes in organisations, communities, and everyday life. He’s passionate about helping people develop the confidence and skills to tackle uncertainty, think creatively, and lead with purpose.
Matt’s current projects focus on the future of learning and work, exploring how technology and innovation can support personal and professional growth. He’s particularly interested in how education can be designed to bring out the best in everyone, valuing diverse ways of thinking and learning.
His research examines enterprise and entrepreneurship education and its impacts, from individual learning outcomes to wider institutional and policy contexts. He also advises on programme design, evaluation, and stakeholder engagement, helping organisations build learning experiences that have real and lasting impact.